Inner Profit Circle

​Inner Profit Circle Review-Summary

Creator: ​Eric Holmlund & Ryan Greene
​Inner Profit Circle
Launch Date:
Launch Time:
​Training Course
Yes (30 Days)

What is Inner Profit Circle?

Inner Profit Circle is an online marketing training program that offers courses, daily downloads, training sessions, and much more. Developed by long-time online marketer Eric Holmlund, this program became available on October 2, 2019. You pay a one-time fee that also provides you with access to a private Inner Profit Circle group on Facebook to view in-depth training sessions and a Real Web Property pre-made unique website for each student.

What Do You Learn from Inner Profit Circle?

One of the first things you learn as an Inner Profit Circle student is how to identify your niche market and ideal customer. You must take this step before you can move on to create information products.

Once you know what you want to sell and who you want to sell it to, you learn how to attract online traffic to your offering. With 20 years of online marketing success under his belt, developer Eric Holmlund will teach you what to do and what not to do when your goal is to run a successful online business. You do not need to create or obtain your own product or website when starting this program.

Check-Out The Membership Area Walk Through

Who Would Benefit the Most from Inner Profit Circle?

This program is for you if you’re a frustrated online marketer who puts a lot of time and effort into your work with little monetary reward to show for it. It can also work well for those who have just decided to make online marketing their career. You will learn about common mistakes Eric and his students have made and maybe even recognize some of them yourself. Newcomers to online marketing can avoid the steep and often costly learning curve that results in a lot of wasted time and frustration.

You might also want to consider Inner Profit Circle if you’re a blogger with an established following. Although you don’t need a website or blog to begin, the program can teach you how to best monetize an existing blog.

What Do You Receive for Your Membership Fee?

In addition to the benefits listed above, you receive a weekly plan and information products from the developer.

Other benefits include:

  • Custom branded products
  • Custom graphics
  • Custom product graphics
  • Lead magnet and squeeze page set up
  • Premium automated content and monetization plug-ins
  • Premium brandable domain name
  • SEO plugins and periodic report
  • Unique starter content
  • Website fully set up

Keep in mind that list building, products, and traffic are just three essential components of online marketing success. The course developer will make sure that you receive them.

Why Information Products?

An information product is something you can create easily and sell 24 hours a day, seven days a week with little ongoing effort past the creation and set-up phases. When people have a problem or need, they often turn to the Internet to find a solution. Your job is to provide the answer at the exact time someone is searching for it. However, you need the knowledge and skills to offer the product and target your desired audience first.  

What Are Some of the Most Popular Information Products?

If you have ever downloaded an eBook, you are already familiar with one of the most popular information products available today. Unlike a traditional print book that can cost thousands to make and become obsolete quickly, you can publish an eBook for no upfront costs and update it whenever you like.

Some other information products you may want to consider investing time and money into include:

  • Digital newsletters
  • Email courses
  • Interviews
  • MP3 audios
  • Videos
  • Webinars
  • Whitepapers
  • Workshops

Learn to Narrow Down Your Target Audience

Many online marketers before you have failed because they tried to be all things to all people. The course instructors teach you how to focus on who you want to serve and then target them with specific products. Attempting to sell to everyone will likely only provide you with cold leads. Less really is more when it comes to online marketing. Inner Profit Circle shows you the exact steps to narrow your focus and gain more warm leads and sales in the process.

Hang Out in the Same Places as Your Potential Customers


f you already have an interest area in mind, such as a self-help book for a specific health condition, start hanging out where you think you might find people interested in your information product. Online forums and Facebook groups are two of the best places to start. Looking up popular YouTube channels in your niche area is also helpful.

Once you have identified a potential target audience, find out as much about them as you can. For example, what Facebook pages do they like? Which online and offline retailers do they shop with the most often? What do they do in their spare time? Getting the answers to these questions will take diligent research on your part, but Inner Profit Circle shows you how to get the answers to these crucial questions.

Create Demographics for Your Ideal Customer

It is a common practice in marketing to create a profile of the ideal customer. The data used to create such a profile is a composite off the information you know about all customers. The program poses dozens of questions you should ask yourself about your ideal customer before you attempt to sell anything. After coming up with such factors as age, income, gender, and geographic location, you need to dig a bit deeper until you know how your specific information product will solve a real problem for your ideal customer.

Here are just a few questions that you might see as an Inner Profit Circle student:

  • What are your ideal customer’s personal goals?
  • How will your information product solve a problem or make a difference in this person’s life?
  • How does your customer’s current problems impact his or her daily life?
  • What objections do you expect your customer to raise about buying your information product and how can you overcome them?

Above all, you must have empathy for your customer and attempt to see the world through his or her eyes. Empathy allows you to create a truly useful and life-changing product for all customers and income for yourself. You will learn more about this in the training videos.

Take Advantage of the Members-Only Facebook Group to Learn as Much as Possible

The Facebook group for Inner Profit Circle is where you will go to interact with other members, view course materials, ask questions, and have a central place to go to online to speak with the instructors and collaborate with others who share your same goals. Due to the high value of this Facebook group, members must go through several verification steps before accessing it for the first time. This ensures fairness by only letting paid members in as well as keeps the numbers low enough to receive individual attention when needed.

You will also find a calendar of live coaching sessions on the Inner Profit Circle Facebook group. If you should miss a training session, this is the place you want to go to access it. All paid members can ask questions in advance of the live coaching session. Like the training courses, these sessions are also available online in the Facebook group for anyone who missed them.

Real Web Property Online Tutorials

Eric Holmlund and his business partners offer a free website under the heading of Real Web Property. You can find the tab to access it after Facebook Group and Live Coaching on the Inner Profit Circle members-only website. The page contains tutorials to help you begin using a website already designed to sell the information products you have chosen as your niche. It only requires you to configure the page before you can start using it to sell your products.

50 Weekly Plans

Inner Profit Circle founder Eric Holmlund offers a plan for 50 weeks of the year with two weeks off just so you can get a break. You must follow the weekly assignments in order because each new week builds on what you learned the previous week. These are actual assignments, so avoid the temptation to skip any of them because you are too busy or think that you already know the information.

Library of Training Courses and Downloads

Did you miss a course or just want to review the information again? If so, head to the Training Courses Library to find what you need. The downloads area gives you access to all products available to Inner Profit Circle members such as a lead magnet. You will want to take advantage of both resources as often as possible to give yourself the best opportunity for success with online marketing of information products. You can see the last seven downloads on the right side of the membership area. Additionally, you can also search for downloads by subject area.

Inner Profit Circle sells for $997 and comes with a 30-day satisfaction guarantee. You may cancel your registration and receive a refund within 30 days if you don’t feel satisfied with the results.

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Overall Rating:

​5 / 5

Overall Quality 

​Easy To Use



  • ​Cost ​Appropriate For The In-Depth Knowledge of The Course
  • ​Training is ​Accurate For Current Online Business Climate
  • ​Specialized Information With Proven Results
  • ​This Product Comes With a ​30 Day Money Back Guarantee


  • ​Price of entry Could Be High For Some


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